I have a long list of places that I love to visit in Maui’s upcountry, but I think Maui Wine in Ulupalakua is my #1. 

1. The drive out to the winery is one of the best on Maui
2. The property is incredibly beautiful and historic
3. The aloha hospitality is alive and well
4. There are snacks. And drinks. 

Do you need any more reasons to go? I don’t think so, but here’s everything you need to know before you go:

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Maui Wine

Maui Wine is situated on the slopes of Haleakala above Wailea and Makena, but you’ll have to take the long way around to get there and that’s part of the charm. From Wailea/Kihei, it’s about an hour back up towards the middle of the island and then up Haleakala Highway through the upcountry. 

But it’s about the last 20 minutes or so that is INCREDIBLY SCENIC. From Keokeo onwards, plan to slow down and spend a little extra time at some of the pullouts to take in the views down below. 

You can show up, poke around the property, and check out the gift shop anytime you want, but if you want to do a tasting, you should definitely make a reservation in advance. They try to accommodate walk-ins, but there’s pretty limited seating so if this is something you’re serious about experiencing (it should be!), plan ahead. 

Reservations (make them here) get you a table for 90 minutes (this isn’t the kind of place where they’re standing over you with a stopwatch) and you can order anything you want from the menu including flights, wine by the glass, cocktails, and small bites. 

I can’t really comment on the quality of the actual wine here (it’s not something I’m really into or knowledgeable about), but the experience is great. 

My favorite is always the Lokelani, but this time we did the pineapple tasting and rose ranch tasting, plus a brie tray and had an overall fantastic time sitting out on the lanai sampling and taking in the views. 

And the views are GREAT. Besides looking out and being able to see the ocean, the winery is located on a beautiful tree filled estate with historic buildings and beautifully landscaped grounds. 

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They aren’t currently offering tours, but you can do a self guided tour around the grounds plus there’s a room where you can read a lot about the area’s history. 

The tasting room is open Tuesday through Sunday from 11AM to 5 PM. 

Ulupalakua Ranch

While you’re out at the winery, you’re definitely going to want to stop in at the Ulupalakua Ranch Store across the street. Not only do they have great souvenirs that represent this part of the island, but it’s a great place to get lunch. 

The grill on the porch is open from 11AM to 4PM and they serve up local grass fed burgers (beef, elk, venison, lamb) straight from the ranch. They also have fresh made sides and fixin’s and the perfect place for a little picnic. 

Another great option if you want a more substantial meal than what they offer at Maui Wine is Grandma’s in Keokea. Their breakfast is my favorite but they’ve got an amazing dessert case (plus they’re famous for the banana bread) that you can stop in for all day long.

Want the full plan, not just this post?

If you’ve read this far, you’re probably actually planning a trip to Maui…not just daydreaming. So here’s the thing: what you just read is a small piece of what I know about this island.

I’ve been visiting Maui for years, and I put everything…the itineraries, the hotel breakdowns, the restaurants actually worth your time, the spots most visitors never find…into one guide. It’s 75+ pages, built around real day-by-day plans (not just a list of “things to do”), plus an interactive map so you’re not toggling between five browser tabs trying to piece your trip together.

It’s the guide I wish I’d had on my first few trips here.

See what’s inside the Maui Guide → HERE