If there’s one thing you think of when you think of Hawaii…it just might be pineapple.

Surprisingly, pineapple isn’t native to Hawaii, but thanks to Dole, the two have become inextricably linked.

You’ve probably heard about the Dole Plantation on Oahu (it’s mostly just a tourist trap these days), but I’ve got something better for you. How about a real, working pineapple farm that grows most of the pineapple that’s actually consumed in Hawaii??

The Maui Gold Pineapple Company (locally owned and operated) is a 1,350 acre pineapple farming operation located on the slopes of Haleakala at Hali’imaile. And you can tour it!

This is not a cheesy, touristy experience. It’s a real working farm tour.

The Maui Pineapple Tour is probably my top “off the beaten path” thing to do on Maui.

This post may contain some affiliate links, which means I’ll make a little money on anything you choose to purchase. But of course, I only recommend my absolute favorites to you. Thank you for supporting the brands that make HulaLand possible.

Maui Pineapple Tour Details

Here are the details:

The tour lasts about 1.5 hours and is offered multiple times a day but I recommend booking the first tour of the day (9:30 AM) for the coolest temperatures.

There are about a dozen or so people on the small air conditioned bus that takes you out into the pineapple fields. You get on and off the bus at different points, but there’s not much walking and you’ll be able to leave your bags/water on the bus.

Call ahead before you book your tour to pick the best day. Last time I did the tour they were only picking pineapple on Monday-Thursday and that’s definitely something you’ll want to see if possible.

The tour includes a peak into the packing facility and everyone goes home with their own Maui Gold pineapple!

The tour costs $95/adult and $75/child.

For an extra $17 you can also add on a tour of the Hali’imaile Distillery that uses Maui Gold pineapples to make its spirits. Kids of all ages can go on the tour (12 and under are free), but have to be 21+ to go into the tasting room.

And I would definitely pair this whole experience with lunch at the Hali’imaile General Store across the street. It’s one of my favorite restaurants on Maui.

A few of my favorite moments from the tour: Hearing the history of pineapple in Hawaii, watching them pick pineapple, eating as much pineapple as we wanted straight from the field, planting a pineapple starter, seeing nene birds, and making a stop to see some of the best views of the island.

Fun Fact: Hummingbirds are illegal in Hawaii! Since hummingbirds are such major pollinators, they can really change the characteristics of pineapple and experts have worked for years to get the Maui Gold variety just perfect so since it’s an island, they can just prohibit them from being brought in. If you ever eat a pineapple and it has little black dots, that means it’s been pollinated by a hummingbird!

You can book the Maui Pineapple Tour here.

* I mentioned pairing the tour with lunch at the Haliimaile General Store, but if you’re looking to make a day out of it, here’s a few other things in the area:

Shopping in Paia Town
Drive up Olinda Road through the Upcountry
Twin Falls past Haiku
See the turtles at Ho’okipa Beach or Kuau Beach
Shopping and art galleries in Makawao

I’ve made it my job for the last 10 years to explore Maui.

And after hundreds of beach days, rainforest hikes, snorkeling trips, and reconnaissance missions to find the best hotels… and mai tais… I put everything I know into one place.

This is my Maui Digital Map — hundreds of my favorite spots. Beaches, snorkeling spots, hikes, farm tours, scenic drives, places to eat.

Yes, I share hidden spots I don’t talk about so much on social media…but also—tourist doesn’t have to be a dirty word. Popular places are popular for a reason.

So I break down what’s worth it, what’s not, where to spend your money, where to save it, and how to avoid crowds at some of Maui’s most popular (and best) places so you actually enjoy your time.

I’m also sharing all of my travel guides on when to go, where to stay, detailed hotel reviews…
plus dozens of itinerary options based on where you’re staying and what you love to do.

It’s everything you need to see the best of Maui and actually relax. A Vacation in a box…all YOU need to do is pack your suitcase.

Get access to my Maui digital map and itineraries here.